Rip Curl Maldives, operated by SIMDI Group, has expanded its retail presence with the opening of its newest store in K. Maafushi, bringing the globally renowned surf and lifestyle brand closer to island communities, water sports enthusiasts and visitors from around the world.
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The new store offers a wide range of authentic surf wear, swimwear, beachwear and casual lifestyle collections for men, women and kids. The new Rip Curl outlet in the Maldives, further strengthen the brand’s growing presence across key retail and resort destinations.
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The store was officially opened by Mr. Ibrahim Mohamed Didi, Chairman of SIMDI Group, Dr. Mariyam Shakeela, CEO of SIMDI Group, and Mr. Edwin Stevens, representing Rip Curl, in the presence of invited guests and members of the local community.

To celebrate the opening, customers can enjoy the Grand Opening Promotion with up to 40% OFF storewide from 27 September to 11 October 2026.

Designed to reflect Rip Curl’s iconic coastal identity and relaxed island spirit, the Maafushi store is set to become a destination for both locals and visitors seeking authentic surf and lifestyle experiences.