January 22, 2024

SIMDI Group celebrates its 22nd anniversary today.  


SIMDI Group is proud to celebrate its 22nd anniversary. Founded in January 2001 by Chairman Mr. Ibrahim Mohamed Didi and CEO Dr. Mariyam Shakeela with a history of knowledge, experiences, and expertise dating back to 1972, the company has established itself as a reliable and trusted provider of world-renowned products in a wide range of categories. Today, SIMDI Group is one of the most reputable trading companies in the Maldives.


SIMDI Group has become a very diversified entity dealing with world-renowned products in categories such as beverages, fast-moving consumer goods, office automation, resort ware, machinery, and appliances. Furthermore, over the years, SIMDI extended its service portfolio into Education, Medical, Mental Health, Wellness, Agriculture, Lifestyle, Interior Design, Hospitality, and Leisure.


Managing Director Mr. Mishal Ibrahim Mohamed Didi, General Manager Mr. Yooshau Saeed, and other members of the Executive Team lead SIMDI Group today. The Executive Team draws strength from the Chairman and CEO's extensive knowledge, visionary outlook, and exceptional leadership qualities to ensure that SIMDI stays ahead of its competition.


Currently, SIMDI Group employs over 380 men & women from different nationalities, and the key divisions of SIMDI Group are:






SIMDI group represents over 200 brands, and we provide over 15,000 products and services to all 20atolls of the Maldives. We are the exclusive distributor of world-renowned brands, including Illy Coffee, Canon products, Dilmah tea, Monin syrups, Electrolux Home appliances, and more.


"We are proud to celebrate 22 years of success and growth," says Mishal Ibrahim Mohamed Didi,Managing Director of SIMDI Group. "Over the past two decades, we hav strong relationships with world-renowned brands and have helpedbring their products to market in new and exciting ways. Our commitment toproviding high-quality products and services has remained strong. Thisdedication has allowed us to maintain our position as a leading player in theindustry.


"As we move forward, we are confident that SIMDI Group will continue to grow and evolve, adapting to the changing needs of our customers and the world around us. Our focus remains on providing the highest quality products and services with the best customer service for our customers. We want to create a positive impact in the communities.”


"We would like to take this opportunity to extend our heartfelt gratitude to our customers, employees, and partners, who have been instrumental in our success. Your support, hard work, and commitment have made all the difference, and it is because of you that we have achieved success during the past two decades."


"As we move into the new year, we are excited to announce that we have many exciting new products introduced with many events planned." established


"Once again, we would like to express our appreciation to everyone who has been a part of SIMDI Group over the past 22 years. Here's to many more years of success and growth!"


SIMDI group has recently launched world-renowned Illy Crema, Godox lights, and Ikafyh coffee drinks by boncafe. The year 2023 looks bright, and we can't wait to share our products and services with our valuable customers in the year ahead.


To celebrate SIMDI Groups' 22nd anniversary, we are having a meet & greet with our key customers and partners at SIMDI head office. In addition, for our valuable staff, a special event will be held.