The population of the Maldives is about 290,000 and approximately 30% of the population is concentrated in the capital, Male’. We have targeted the whole population (from the lower to the upper class) as our market, giving everyone the products that will suit their lifestyle the best.

The Maldives is a mixed race, and mostly consist of Arabs, Asians and the Aryans. As the world is seems getting 'smaller' due to modern technology, global communication and infrastructures, the demand for quality products is increasing. The needs and expectations of the domestic consumer are higher due to the exposure coming from tourists (mostly the European and the NE Asian). and the NE Asian), the domestic consumer needs and expectations are very high. Today’s customers are mostly cosmopolitans who are more informed and ever more demanding.

As a customer orientated company, Simdi will strives to match these demands and meet the expectations of the ever growth consumer sector.