Maldives' largest industry is tourism which accounts for 28% of GDP and more than 60% of the Maldives' foreign exchange receipts. Over 90% of the government tax revenue comes from import duties and tourism-related taxes.

In recent years, Maldives has successfully marketed its natural assets for tourism. The beautiful, unpolluted sandy beaches on small coral islands, blue waters abundant of tropical fishes and glorious sunsets made the Maldives one of the most popular holiday destinations in the world. Maldives has embarked on a rapid tourism expansion plan. More and more 5-stars and 7-stars resorts are built in the Maldives to handle the increasing number of tourists from all over the world.

The booming tourism sector is a business opportunity for us to provide high quality and reliable products which are widely accepted by the tourists. Since tourism is a new business which emphasizes quality service, products requested by the tourist must be presented in the form of 'service'. We have to ensure that our products bring good experience to the users and therefore hard work and coordination are required to achieve the standard of the service. We are driven by the desire to present the best products and unrivaled customer service to give customers a retail experience like no other.